7A- Testing the Hypothesis, Part 1

7A- Testing the Hypothesis, Part 1

Professional Meal Prepping 

· Opportunity:

o Hundreds of people everyday desire to live a healthier lifestyle and improve their eating habits by eating healthier, but they usually encounter difficulties with time and expertise, especially when it comes to their diet.

§ The who: Citizens who wish for a healthier diet.

§ The what: They are unable to properly find the right diet.

§ The why: The don’t have time nor expertise to properly do the right diet.

· Testing the who: The who in this opportunity is very much broad since it applies to any person who wishes to have a healthier lifestyle. According to an article from the huffingtonpost.com, younger consumers are more concerned with their eating habit and leaning towards cleaner diet. They stated that 41% of Generation Z respondents would be willing to pay more for healthier products. (https://www.huffingtonpost.com/)

· Testing the what: Some people also believe that eating healthy has to be expensive and difficult. But does it have to be? Today there are much more affordable ways to eat healthy; however, it is still more expensive than a burger from McDonald’s.

· The why: The levels of obesity and heart related disease has never being this big before, and people are starting to be more concerned about this issue. Another aspect of this situation is the social media influence. People look up for the perfect lives and perfect models over social medias, and they are trying to look more like those famous people.


Here is an example of the questions that were asked to the participants:

1-Why do you think people are more concerned with what they eat nowadays?

2-Do you think people are willing to pay more to have a healthier diet?

3-Do you think people need efficient way to get healthier meals for a more affordable price?

4-Would you be willing to pay for a healthier weekly meal prep?



· Interview #1:

1. Social media has created an ideal image based on celebrities and models that people idolize and aspire to be. This has in turn made people more aware of how they look making them more concerned with health, fitness, and what they put into their bodies.

2. I think most people are willing to pay more for healthier food because it’s what’s expected, which is why people don’t eat healthy sometimes. So, if you’re willing to make the change you are also willing to pay more

3. Now a days society has become so fast paced, that having an option of more accessible and more affordable food would be great. So, yes there is a need for it

4. Yes, I would be willing



This is a student in the Dental school of the University Florida. From this interview I was able to reaffirm my theory, and that the opportunity is out there.

· Interview #2: 

1- People care a lot because of societal standard, they want to be in shape to impress their peers or just society in general.

2- Yes, because people will do anything to look good, even surgeries. People are willing to spend as much as they can to show others their beauty.

3- Yes. Because people eat out a lot and it’s usually more expensive if it’s healthy.

4- Yes. Because it will save my time.



This lady had the same ideas and thoughts of the first one, generating the same type of results towards my research.


· Interview #3

1-Because people have realized that the food industry especially the fast food industry only cares about profit and could actually kill you.

2-Yes, I am sure that eating healthy despite of the “high” prices, it is still cheaper than hospital bills.

3- Not necessarily, I think people just need to educate themselves better.

4-No, I don’t see the need for myself.



This other student had different ideas, however, she still indirectly confirmed the need the market, especially on question #3.



· Interview #4

1- Because there is a trend for health and beauty.

2- Yes, people now pay tons of money just because it a package has organic on it

3- Yes, healthy food is still more expensive than junk food.

4- I don’t see why not; however, I don’t feel the need for me right now.



This participant does not think it would be for him, but still believes that there is a need.

· Interview #5

1- Yes, because people have become more aware of what goes into making their foods and how companies to make a profit have invested in harmful chemicals.

2- Not everyone, I think educated people are.

3- Yes, people need to be educated into that, I think if someone does that they would be very successful.

4- Yes, in fact, I need something of the kind.



This participant is actually looking for something of the kind, confirming the opportunity.



· Given your interviews, what do you know about the opportunity that you didn't know before?

From each participant I was able to gather something different and unique. I noticed that all of the interviewees were pretty honest and helpful. The interviewees actually helped me coming up with new ideas of how to market this opportunity. From an overall perspective I believe that they confirmed that there is a need in the market and that many people are willing to pay for this service. Not everyone was willing to pay for the service, but even those participants such as interviewee number #3 gave me great ideas and perspective. For example, when participant #3 mentioned that is better to pay more for food than hospital bills, I thought of that as a slogan or something of the type. Participant #4 say he would but that he did not see the need right at the time, which is also a great perspective because maybe in a future instance he would acquire the services. The interviews confirmed that my idea could become a successful service.