Forming An Opportunity

Forming an Opportunity

I believe there is an unmet need for healthy prep-meals. More than ever before we care more about how we look and how we feel, especially because of the big influence social media has on people in today's day, many people want to lose weight, gain weight, build muscle, be healthy... However, in order to be fit it requires a considerable amount of discipline, and the base of that discipline is the food you put in your body. Many personal trainers claim that the diet covers about 65% to 75% of a fitness goal, and that’s where there is an unmet need. With our rush lifestyle, is hard to measure the portions and count calories in order to eat properly. This unmet need will cover all ages, genders and personalities. There are some entrepreneurs who have similar business idea, but they are far from fulfilling all the needs out there, there is still a lot of demand, especially in college towns such as Gainesville.


#1 University of Florida male student in its mid-twenties.

· Do you have a fitness related goal?

o Yes. I try to workout at least 3 times a week.

· Do you think you are somewhat close to your ultimate goal?

o No, I am overweight. I need to build some muscle and lose some bodyfat.

· What are your biggest challenges to accomplish your goals?

o Time and my eating behaviors.

· How do you think your eating behaviors affect you achieving your goals?

o Lots of processed and fast food due to lack of time to cook and do groceries.

· Did you know that specialists considerer your diet 65% to 75% as part of achieving a goal related to health?

o I wasn’t sure about the numbers, but I know it plays a big part.

· Do you think that if you had the right food every day, you could improve how fast you achieve your goals?

o Absolutely!

· Do you think that if every week someone prepare a right amount of food to meet your goals and deliver them once a week to you would be a good idea?

o Absolutely


#2 First year of dental school Female in the University of Florida.

· Do you have a fitness related goal?

o Yes.

· Do you think you are somewhat close to your ultimate goal?

o I’ve been closer than I am today.

· What are your biggest challenges to accomplish your goals?

o Splitting time between school, the library, the gym and cooking.

· How do you think your eating behaviors affect you achieving your goals?

o I tend to eat healthy, however lately I haven’t eaten much. I snack a lot and I eat little actual food.

· Did you know that specialists considerer your diet 65% to 75% as part of achieving a goal related to health?

o Yes, I am aware.

· Do you think that if you had the right food every day, you could improve how fast you achieve your goals?

o Of course. Snacking and coffee does not get me anywhere.

· Do you think that if every week someone prepare a right amount of food to meet your goals and deliver them once a week to you would be a good idea?

o You mean like a weekly prep meal?

o Yes.

o Of course, in fact, I tried doing it for myself, but I did it for no more than two weeks.

#3 Fast food chain female worker in its mid 30s.

· Do you have a fitness related goal?

o Yes.

· Do you think you are somewhat close to your ultimate goal?

o No.

· What are your biggest challenges to accomplish your goals?

o Time, money and knowledge.

· How do you think your eating behaviors affect you achieving your goals?

o I need to eat better, I don’t cook anymore, I mostly eat here (Wendy’s) or easy things to make like sandwiches.

· Did you know that specialists considerer your diet 65% to 75% as part of achieving a goal related to health?

o I didn’t know it was that much

· Do you think that if you had the right food every day, you could improve how fast you achieve your goals?

o Yes, I think so.

· Do you think that it would be good idea if every week someone prepare a right amount of food to meet your goals and deliver them once a week to you?

o Oh yeah, it would be great.



Reflection: It seems that a pattern is follows throught, all three participants complained about lack of time and bad eating habits, it would be even hard to write a reflection for each individual because their answers was very similar even though they weren’t exactly the same audience. The experience proved that there is an unmet need and that the market for this need can be quite large. One thing that stood out for me is that both students are aware that their eating behaviors are holding them back, but they seem to be powerless about that issue.


Summary: I strongly believe that the opportunity is still out there; in fact, I think the opportunity grew even stronger since I had an 100% need feedback. The feedback I got from the interviewers helped me expanding the idea and understanding better their actual needs. For example, the Dental School student, she eats out and drink coffee everyday and is probably spending lots of money on food. I believe that an entrepreneur could fix this problem because if you have a nice demand you can beat some restaurants price and serve quality food at the same time. I know now that getting out there to grasp information straight from the customers is a major part of creating a successful business.