12A – Figuring out Buyer Behavior No.1

Choosing a segment:

For this assignment I decided to look for a segment that would follow an average American life pattern. Basically, a demographic segmentation, I interviewed two women and one men, all of them between the age of 37 and 41 with an average job and not great health lifestyle; in fact, all the interviewees thought they were overweight and not paying enough attention to their health. The first woman works at a bank in Gainesville, she has one child and eats out almost every day, the second woman is a day care teacher, she has 2 children and sometimes brings her food from home, but mostly eats quick snacks or fast food, the third one is a UF professor, he does not have kids, drinks a lot of coffee and does not have a balanced diet.



What I took from the interview:

I learned that the there is a demand for my product, but I also learned that people need to get educated into the product. Many people are living a bad life health wise and are not aware or haven’t paid attention to it. The three people I interviewed thinks that my idea is good and that they could make usage of it, but they didn’t seem to be looking for something of the kind. Basically, they would need the service whenever they feel a chest pain and get told by a doctor that they need to live better, otherwise they will not go out of their way to simply change their lifestyle. I still believe in the potential of this product, but there are a lot of people to be educated into it.


How I would describe this segment:

I think there are a lot of people in the same situation of those three people who was very nice about participating on the interview. This segment like I mentioned was focused on the demographic of the participants, all adults in the same age line, with similar lifestyle. Which I believe is the average American today.