The product I am offering is directed to any person who desires to live a better life style. Whether you are young or old, women or men, fit or not fit, this product is made for you. However, for the purpose of this assignment I will focus on one individual. We will name this individual Ana.
Ana is 25-year-old single woman, she is a currently coursing a RN program to become a nurse, and also working as a hotel receptionist. Ana, feels tired and has little energy to go to the gym. She does not have an eating schedule much less a diet set. She decides she wants to change her life style, starting with signing up for a gym program. She made a commitment to lose 10 pounds worth of fat within the next 4 months and gain some muscle. Ana has a hard time finding time for the gym with her full schedule and much less time to cook properly. She decided that she will start going to the gym at least 3 times a week around 8am before going in to work. However, she now has even less time to work on her eating habits. She is aware that if she doesn’t start eating right all her effort in the gym will be none to little usage. She need Gator Fit Meals.
The similarities I see with my perfect customer is the very tight schedule and time to dedicate to certain things. We both have work and school and need to use outside tools in order to accommodate everything smoothly. My perfect customer could be a young guy who simply doesn’t know how to cook or an old lady who prefers to have a specialist to help her. I love the business due to the broad market.
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