Who is Valtenius? Valtenius Beltrao is a current student of the University of Florida, he is currently pursuing his BA degree, he is also a Realtor in the Gainesville area, and has had other business adventures in the past. Valtenius has knowledge not only in the business world but also in the food world. Raised in Brazil, Valtenius since early was introduced to healthy eating habits, and has lived his whole life in such way. He now feels that with the right team he can help others developing better eating habits and live a better life.
What is GatorFit Meals offering? Gator fit is giving the opportunity to have a much better lifestyle, in a very convenient way. As a local company, GatorFit Meals works directly with each costumer individually. GatorFit Meals works hard to understand the needs and goals of each costumer, to then develop the most efficient and nutritious diet.
Who are we offering this service to? GatorFit Meals is out there for everyone who wants to improve their lifestyle; however, our main target is the average worker who does not have much knowledge of exercise or diets. For example, regular 9-5 workers who eat on fast food on their lunch break.
Why is this important? People wants to live a better life, but the idea that eating healthy is hard, expensive and that the food is not tasty stop many people from living a healthier and happier lifestyle.
What are Valtenius's Competencies? Valtenius, the creator of GatorFit Meals, throughout his whole life he has been an active athlete, and grew up in a family that eats considerably healthy which made it simple for him. Also involved in social works coaching kids how to play volleyball. He saw many people struggling with their eating habits and he knew he could help those people live a better life.
The 5 elements mentioned above are a the result after reviewing whats actually more important for the company improve. The company has understood better that some people need our help more than some other people. And we are focusing on providing a more personal experience for each costumer.
Feedback Memo:
- I included my strengths – I showed people why they should trust me and what I can do for them.
- I changed who I am offering it to so I could understand my target.
- I changed why they care to include the sororities. I made it simpler why people care.
- I spoke less of the product and more of the service hoping to get more engagement.
- I added something to my core competencies based on my feedback. People wanted to know relevant information about me on how I can help them.
From the comments I got from the first Napkin idea assignment I was able to understand that I needed to focus on one specific group. Be clear to understand what my 20% are. I also felt that I could change the style of the paper to be more efficient and professional. I believe this is a much better version of the first one.
Hi Valtenius,
ReplyDeleteJust two thoughts as I read your updated idea napkin.
When it comes to marketing to your target customer, it may be worth starting to think about how you can isolate and differentiate those who want to try your product, and those who want to continue to eat fast food. Said another way, if your target customer is part of a larger population that shares similar behavior (i.e. fast food eaters), how do you start to “speak” to only the ones that really do want to change their behavior?
Also, not that it probably matters assuming your product is truly fictitious, but are you worried that UF will have a problem with you for using “Gator” in your company/product title?
Cameron