23A – Your Venture’s Unfair Advantage

What Makes You So Special?

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). 

1. Close connection with a nutritionist.
2. Vast knowledge and agility in the kitchen.
3. I make usage of my own service. 
4. Gainesville market.
5. Social media knowledge to prospect costumers.
6. 15% of profit will be donated towards foundations involved in providing meals in Gainesville for those who can't afford for it.
7. I have prior funds stored in my bank that can finance the marketing aspect before my business begins to generate many sales. 
8. I have the daily feedback of an expert on e-commerce.
9. We have many tools in Gainesville to spread our name. For example we will give our coupons and free samples.
10.  Top quality food.

• Conduct a "VRIN" analysis 
• Value: Top quality food, and trained professionals with exclusive door delivery plus the costumer will acquire a life long knowledge. 
• Rarity: Individualization of the plans with even vegan and gluten free options.
• Imitability: It can be copied by people, but the most companies does not have the advantage to be working with a nutritionist for such low cost.
• Non-substitutable:  

• After conducting the VRIN analysis, determine what your top resource is. Explain why it's more important to your venture than all of the other resources.

My most important resource is that I the knowledge of a nutritionist by my side. Since she is in as a partner the competitors would not be able to compete with us for the same price and margin.