25A – What’s Next?

Existing Market. 

Step 1: Talk about what you think is what's next in terms of products and services for your venture.

My ventures' products and services are personalized meal plans made by a nutritionist 

Step 2: Interview three customers who are already part of the market you have identified, and ask them what they believe is next for a venture like yours. Describe to them your business, and simply ask "What should we be doing that we aren't planning to do?" Next, ask them about your ideas of what customers might want next. 

Steven 

Steven has been purchasing our meals for three weeks, he likes it and said we could start working on an app or website to automatize the orders and give them more freedom to choose the available options.

Emily

Emily was actually one of our first interviewees, she purchases every other week and said it would be great if we had healthy deserts. 

Lea

Lea is wants to use us for the keto diet.

Step 3: Based on your own expectations and the feedback you received from customers, set a path for the future. In two to three paragraphs, describe what makes the most sense for your venture in terms of growth in your existing market.

I want to expand my growth and the e-commerce consumption, the logistics would became much simpler if customers could simply provide their goals and numbers through an app. It would be easier to keep data and get feedbacks.

I think the next step towards expanding my business is to create a health meal brand. Since our customers are mentioning sweets and drinks, if we reach a certain level of revenue we will be able to create a brand.

New Market.

Step 1: Identify a radically different market from what you're currently planning to target. If you're currently targeting B2B, think about going after a B2C market. If you're currently targeting an affluent part of society, think about targeting a very poor part of society.

I would have to stop focusing on people that has little to no knowledge in healthy meals to experts. 

Step 2: Once you have identified a radically different market, describe how you think your venture concept might be able to create value for people in that market. You may have to get creative with this -- that's OK -- and perfectly welcome!

My new market would be people that knows what is good and what works for them. They are less worried about taste and more worried about massive results. My main value would be the time I could save for them.

Step 3: Interview two people from this new market. Again, describe to each interviewee what your concept is. Then, ask them how they think your business might be help to meet customers like them. What kinds of adaptations to the product/service mix do they think you should make to be successful in this new market? 

Carlo Malandrit

She likes to live on calorie surplus. He loves the idea as long as our meals keep providing him that amount or more of calories per day.

Benjamin a rola

She loves it, and twice a year makes usage of programs like that, and would like to try our product out.

Step 4:  Reflect, in two to three paragraphs, on what you learned about this new market. What surprised you the most? Were any of your expectations/assumptions correct? Does this new market, on second thought, appear to be as attractive as your existing market? And so on. 

I was surprised that the these people are much more accepting to this idea, in fact they use more often even thought they could make it for their on. They think that is money well spent and are willing to make usage of in average for two periods of 2 to 4 months of the year.

I knew that it this market would be more acceptant but I also thought it would be more challenging. I was surprised to find out they are more welcoming then other groups of people.